One hundred years ago, we created the 28 brand, through our Perle 28 label. A beer with an emphasis on taste rather than price. In today’s overly saturated market, we are producing beers with exceptional taste that are exceptionally light, with no added sugars, sweeteners, colorants or preservatives. Boasting a 30% reduction in calorie content compared to , the extraordinary taste of a 28 craft beer is bound to pleasantly surprise consumers worldwide. Our natural brewing process may be a secret but our passion for craft beers is loud and clear.
In 2012, we opened a new chapter in the long history of exceptional craft beers by vowing to deliver locally brewed craft beers, to sell them within 28 weeks of bottling through 28 gastro pubs and to deliver them within a 28 minute radius. This way our consumers and customers would receive the beer at peak flavour. In honour of the iconic Perle28, we used the 28 logo, to re-establish and enforce the brand. At the time, the craft beer community was somewhat sceptical of low carb craft beers ever having a future. How wrong people were.
28 is a brand where dreams have become a purposeful reality. After enjoying a sustained growth over the past 4 years, resting on our laurels is something we are not prepared to do. Therefore we have adopted the approach of working towards a greater purpose with the strap line ‘LOW CARB CRAFT BEER’ to appeal to the aficionados, talents and communities that support us. These two core elements stand as the pillars of our focus: delivering a sugar free, low carb, deliciously tasting craft beer that is low in calories.
The successful execution of the 28 brand comfortably tells the company’s story from creation to conception, building trust in who they are, what they do and the services and products they provide. It is often said that an engaging and genuine story systematically enforces the honesty of a brand and acts as a catalyst for its longevity in the market place. At 28, we are all stakeholders supporting the health and vitality of our brand. The more familiar you are with our brand, the more connected you will become. Your insight and participation are welcome and encouraged.
Brewery 28 also produces Toccalmatto beer. Its great success in Italy is spreading to the whole community of beer lovers. A community that particularly appreciates the creativity and quality of particular labels, like the famous Zona Cesarini, as some of the best in the world.
Go see the collection by clicking on the logo Toccalmatto